The infinitely receding future

On Mondays, the Times’ business section often focuses on the declining fortunes of the various journalistic and creative enterprises which we collectively describe as “media.” It’s invariably a depressing start to the week:

When Google representatives recently invited dozens of prominent artists to contribute work to be featured on its new Web browser, the company enthusiastically sold the idea as an opportunity to have artwork shown to millions.

But some, like Gary Taxali, were not impressed. Mr. Taxali, an illustrator based in Toronto whose work has appeared in publications like Time, Newsweek and Fortune, received a call in April from a member of Google’s marketing department. According to Mr. Taxali, the Google representative explained that the project will let users customize Google Chrome pages with artist-designed “skins” in their borders.

“The first question I asked,” Mr. Taxali said in a recent interview, “is ‘What’s the fee?’”

Mr. Taxali said that when he was told Google would pay nothing, he declined.

* * *

“So for you, I give you a special salute that I hope will keep you away because I don’t need your work,” Mr. Taxali wrote, followed by his own drawing of a hand gesture popular with impatient motorists.

Paying in “exposure” is how underfunded and/or miserly publications have wheedled free art out of illustrators for a very long time. The logic goes like this: we can’t afford to pay you, but your work will be exposed to someone who can. Exposure is the bottom rung on the ladder, one step toward a career in which people value the work you do enough to pay you for it. The problem is when you reach the very top of the ladder and the same argument is being used. Where exactly are you supposed to go from there?

And as artists are fond of pointing out, the local grocery store is unlikely to accept “exposure” in payment for a gallon of milk.

As another artist in the article notes: “I have done gift cards for Target that are in stores nationwide and animations for Nickelodeon that run 24 hours a day worldwide on cable TV … both of these jobs were high-profile and gave my work great exposure but both clients still paid me.”

Music notes

1. Saw Eddie Vedder play solo in Philly over the weekend. I know there are still various dates upcoming on the tour — no idea if tickets are available anywhere, but if you can go, you should. It’s an awesome show. (This is, of course, a biased assessment, given my recent work with and for Pearl Jam. But it’s also true!)

2. Neil Young’s PR people were kind enough to send a set of the discs from his new Archives release. I haven’t had a moment to listen to any of it yet, but it goes without saying that it’s a must-have for fans of Neil. We’ve been waiting for this release for, what, about twenty years now? Anyway more info here. (The discs came without any of the packaging or extras, so I can’t tell you anything about any of that…)

I Don’t Get It

As we know, Juan Cole is an “anti-Semitic conspiracy theorist, an apologist for radical Islam” who “peddles Hamas propaganda.” Obviously if he were Iranian, he would have just voted for Ahmadinejad while shouting “Allahu Akbar.”

And yet today he’s written extensively about the evidence the election in Iran was just stolen by the country’s Islamic theocracy.

I’m confused. It’s like the world’s turned upside down!

Substantive!

From Time’s embarassing “please buy our magazine” suckup article on Twitter:

Injecting Twitter into that conversation fundamentally changed the rules of engagement. It added a second layer of discussion and brought a wider audience into what would have been a private exchange. And it gave the event an afterlife on the Web. Yes, it was built entirely out of 140-character messages, but the sum total of those tweets added up to something truly substantive, like a suspension bridge made of pebbles.

And what could be more substantive … than a suspension bridge made of pebbles!